A few years now I’ve wanted to create a promo video but I never made the actual move. Over the last few years I’ve worked with a ton of videographers at weddings and actually spoke to each of them about what I wanted to do, received their fess but never made the move. Something was missing and if you asked what I still couldn’t tell you. About a year ago I got to work with an amazing cinematographer Spencer and after seeing his work I knew one day I would invest into his brilliance. I was sold a while ago so after eventually chatting with him about my vision and his process just solidified my decision.
There are many reasons why I thought I wanted a promo video, so my potential clients could hear all the good things my prior clients had to say about me through interview, or so they could see the equipment I use and how much I’ve spent investing into my business, or maybe they could see awesome stills integrated into the video that yours truly shot, or maybe I could have a segment speaking to the camera about how much I’d love to be hired as your photographer and the deep passion for photography I have or maybe too so they could finally meet me – the person behind the camera.
And all these reasons my friends, are why I’m soooo happy I did not shoot my promo video when I first decided to.
Let me ask you a few questions.
During commercials for law firms when you hear the interview of a hit and run client and them telling you how much that lawyer did for them and the amount they won does that make you want to hire them? Or seeing my equipment – does that make you want to hire me because I own a $3000 lens? Wait maybe you would hire me because I’m all done up (which never happens) – hair and makeup with a freshly ironed top sitting so eloquently in a pretty space expressing how much I love photography and the joy it brings me- Well isn’t that a given that I somewhat enjoy photography? Lol I mean really hearing it from my mouth will make you hire me? I don’t think so. So guess what I took another approach and to me, its what it all boils down to- my work.
Some may think – Your promo video doesn’t highlight you Erica. Exactly. I’m not a salesman- (or saleswoman lol) never have been never will be. After viewing my website a potential client knows if I’m there style or not, after a consultation they know if they either like me or not.
This video is to merely show you my style & my clients, its not highlight my best side on camera, or me to speak to your heart about my inner most thoughts on photography.
This video will allow potential clients to really get to know me in a way that words and images cannot convey- through my clients . Them having fun, them being gently guided into posing, being themselves.
I do not want you to hire me a through a rehearsed thought on camera, I want real client referrals those when I’m not aware of the conversation. Candid thoughts through from real clients. This session – was a real engagement session, no paid actors here. A concept produced like always with mine & the clients input.
Please enjoy these images created from this session and the promo video is below!
Comment below I’d love to hear your thoughts!